
The Prompt Engineering Cookbook
100 Ready-to-Use Prompts for Business
By Shane Larson
About This Book
You know AI can help. You freeze anyway when you face the blank prompt box.
The principles are one thing. Having the actual words in front of you is another. The Prompt Engineering Cookbook skips the theory and goes straight to the recipes — 100 battle-tested prompts organized by business function, ready to copy, customize, and paste into ChatGPT, Claude, Gemini, or whatever AI tool you're already using.
Each prompt comes complete: the full template, an explanation of why it works, customization guidance for your industry, and a real output example so you know exactly what to expect before you hit send.
What's inside:
- Marketing & Content — blog posts, social calendars, email campaigns, SEO briefs, ad copy, brand voice guides
- Sales & Business Development — cold outreach, proposals, follow-ups, objection handling, discovery calls, competitive positioning
- Operations & Process — SOPs, workflow optimization, meeting agendas, change management, vendor evaluation, compliance checklists
- Finance & Analysis — executive summaries, budget analysis, board reports, cost-benefit frameworks, investment memos
- HR & People — job descriptions, interview questions, performance reviews, onboarding plans, difficult conversations
- Customer Service — response templates, escalation handling, FAQ generation, satisfaction surveys, service recovery
- Strategy & Planning — competitive analysis, SWOT frameworks, OKRs, scenario planning, go-to-market plans
- Leadership & Communication — all-hands presentations, executive memos, crisis communication, board presentations
- Personal Productivity — research synthesis, decision matrices, writing improvement, weekly planning, resume optimization
This isn't a beginner's guide. It's a working reference — designed to sit open next to your laptop while you work, not to be read once and shelved. Whether you read every explanation or just grab the template and go, every prompt works.
The blank prompt box problem, solved. 100 times over.



